Wednesday, April 30, 2008
People Still Have Capacity for Humanity
This morning, my eyes were glazing over in fear as I looked around for a computer while pondering the viability and morality of breeding laws and mandatory sterilization and just how I can instate and then rule my own fascist regime. All of a sudden, a guy saw me and asked if I needed a computer. When I said yeah, he went over to his and signed off. His kind action borne out of human empathy is why I sit here now writing this rather than a embittered and useless critique of the guy next to me (who is writing a research paper with Wikipedia).
So thanks, nice guy with floppy hair and blue eyes, because of you I have a little less hatred for the human race, and now I can write about the decline of existential freedom of the American citizen as see through film in relative comfort and convenience.
Tuesday, April 29, 2008
rhetoric by elsa
A Critical Feminist Analysis of Cosmopolitan Magazine
Of women’s magazines, Gloria Steinem said, “Most [of them] simply try to mold women into bigger and better consumers.” Flipping through the glossy pages of Cosmopolitan Magazine, Steinem’s words are apparent; models serve as merely canvases to show women how to be as shiny, hairless, and skinny as possible. But in our capitalistic economy, excessive consumerism focused to women, the biggest consumers, is to be expected. What is not expected, in our supposed egalitarian society, is to the gross extent to which women’s magazines treat women as vapid, shallow consumers of patriarchal ideals.
As an unassuming middle schooler at the height of my insecurity, I flipped through the pages of CosmoGirl, Cosmopolitan’s little sister, figuring out what to wear, do, and think. I had thoughtful parents and a fabulous older sister, all with feminist sensibilities, but I was still trying to decipher, “Does He Like You?” in a tell-all CosmoGirl quiz. Even at a young age, I found the magazine to be contradicting and confusing; how was I supposed to have confidence to attract my crush when I did not look like the smiley models within the pages. Was I supposed to know what kind of flirt I was at age twelve?
Frustrated, I actually wrote to my CosmoGirl editor. I wanted to know why all the models, with whom I the reader was supposed to relate, were so impossibly skinny. They’re thin, my editor replied, because designers only send size zero clothing to CosmoGirl. My first lesson that girls and women are simply dolls to be dressed up was a sobering one. I was mostly cured of the women’s magazine bug by high school; however, the verdict is still out on the lasting psychological damage of my years as a Cosmo girl.
Three million plus women can’t be wrong: Cosmopolitan is a big deal. With its yearly sales right behind Newsweek and Playboy magazines, Cosmopolitan is just the icing on the large, pink, money-making cake. Browsing in Boarder’s bookstore, twenty-plus women’s magazines line the 5 foot, 4 inch eye-level shelves, attracting hoards of women to peruse the word according to Cosmopolitan. Cosmo readers, mostly middle to upper class white women from teenagers to thirty-somethings, lap up style, sex, and guy tips from their “bible.”
Surprisingly, Cosmopolitan is written for women by women. With the exception of the director of photography, who undoubtedly captures scantily clad models in the shots women are used to viewing on a daily basis, Cosmopolitan has an exclusively female editorial staff. Yet, at the reigns of the Cosmo horse is a male-headed publishing board at Hearst Communications. In step with Corporate America, men call the shots, which explains the photos of half naked women and tips on how to sexually satisfy men on the pages of Cosmo.
Cosmopolitan and the like promote compliance to social norms of women as the subordinate to men. Promoting men as superior and commercial female beauty and domesticity, most women’s magazines are a backward response to the 1970s and Women’s Liberation. Women fought for an end to female objectification of women by men. Through Cosmopolitan, men are cut out of the equation: women are able to oppress themselves. In this, our post-everything world, Cosmo might as well be the fourth wave of “feminism.” For magazines like Cosmo, essentially anything that women do can be claimed in the name of feminism. What woman doesn’t want to worry about mascara when men like batting eyelashes and there are fifty mascaras to make her eyes flirty and fabulous?
Reaping the benefits of our feminist foremothers, women are now allegedly equal and liberated. Now that equality is in the bag, women, according to Cosmo, can concentrate on finding a man, living and breathing for him, and looking good while doing it. However, the fact that Cosmopolitan magazine is published month after month is literal proof that women are hardly equal. I argue that women’s magazines like Cosmopolitan are the same devises used to oppress women, yet inherently worse, because the oppression is supported by women under the guise of “liberation.”
Although the magazine exceeds two hundred pages, Cosmopolitan has only two messages to its readers: You Need A Man (And 500 Ways to Please Him) and You Are What You Look Like (You’ll Never Meet the Beauty Ideal, But Here are 1,000 Things to Buy). According to Cosmo, women are decidedly simple (read: stupid) and our main interest are catching a man, pleasing him, keeping him, and getting over a break-up. A woman’s other interest is, obviously, her appearance and Cosmo believes we are nothing but glossy lips, flowy hair, and trendy mini-skirt. But ultimately, we will be duped and confused by men and constantly unsatisfied by our looks. Fortunately, Cosmo divulges to its readers how to “decode” men and things to buy to live up to the impossible beauty standard set forth within its pages.
While most media outlets are buzzing about Clinton and Obama and the tanking economy, Cosmopolitan’s front page news is “Are You Letting Your Man Be Man Enough?” Cosmo’s news analysis asserts, “Modern guys are attracted to strong, confident women. But there’s a fine line between being bold…and busting his balls.” Lesson number one, Cosmo Girls; if you’re a strong woman, he’s just not that into you. Men don’t want women who don’t need them, so a Cosmo girl should let her man “take control” or he might feel “emasculated.”
In twenty-plus pages, Cosmo tells its readers “what’s on his radar” therefore what should be on our radar. Harkening back to pre-feminist ideals, women are to pander to his every need. Cosmo believes that the modern woman is so liberated, that she needn’t worry about anything but keeping her boyfriend satisfied. While the magazine encourages women to be at man’s beck and call, Cosmo knows men don’t like needy women.
Lesson number two from Cosmo world: he’s in control and could dump you any minute. With articles like “Needy Moves You Must Nix,” Cosmopolitan, with complete contradiction, warns women to walk a fine between needed a man and being needy. Nelson, a real live man says, “My girlfriend's sister won't buy a pair of earrings without getting her boyfriend's okay.” Interestingly enough, Cosmo readers will stumble upon articles like “Accessories He’ll Crave.”
In the numerous articles about relationships, women’s relationship needs aren’t even on the backburner, they’re off the stove. For a women’s magazine, it is troubling that every article about sex regards men’s desires. “10 Moves That Will Drive Him Wild” and countless articles like it tell women that their needs, both personally and professionally, are secondary to the desires of men.
Cosmo does little to offer intelligent perspectives on the genders. For Cosmopolitan, only two genders exist and in step with societal expectations, men are dominant and women are subordinate. According to Cosmopolitan, the sexes are polar opposites and through the magazine, women are to spend their life trying to figure out the “mystery” of males. And while men are highly contested, they are held to no higher standard than women. Cosmo depicts men as simple Neanderthals; Neanderthals women try to trick into relationships nonetheless.
For women, men are only secondary to our looks. For without our delicate feminine beauty, how are we to attract a man? Today, girls and women are inundated with the dangerous misconception that their greatest attribute is their looks. Cosmopolitan does little to contradict this message; instead, it promotes this message! A woman’s appearance, Cosmo contends, is what enables women to acquire power, sex, and the ultimate: a husband.
Cosmo’s message is simple: I buy, therefore I am. Consumerism makes the world go ‘round and since women’s appearance is of primary importance, women are essential in driving the beauty economy. Women are the majority of the consumers in the economy; therefore advertisers supply the demand of women wanting the newest shimmering hand lotion. Although not exclusively a fashion magazine, Cosmopolitan devotes over seventy pages bright, shiny things to buy. The magazine includes over ninety pages of hefty advertisements dedicated to clothes, cosmetics, weight-loss, and physical augmentation and improvement.
Cosmopolitan serves as a cycle of consumerism and insecurity for women; the magazine promotes things for women to buy because they aren’t pretty enough and women buy what Cosmo sells to quell the inadequacy they feel as they flip through the magazine. As a business, Cosmo knows there is always something new to sell to women who feel substandard to an unrealistic beauty ideal.
Cosmopolitan, “the number one women’s magazine,” is the supposed ticker on the heartbeat of women. However, in actuality, the magazine is skewed and grossly impractical representation of women in America. In the pages of Cosmopolitan women of color, gay women, and lower class women are all but invisible. The magazine is almost entirely dedicated to sex, yet there is only one mention about birth control; a small blurb about condoms. In two advertisements for birth control, the pill’s main selling point is that it will stop a woman’s period. The modern woman lives for her boyfriend, shops, and doesn’t menstruate. “Cosmo Girls” do not exist; it is physically, emotionally, and economically impossible to live up to the standards set by the magazine.
Unless equality is taking a backseat to your boyfriend and choice is choosing between pink and red lip gloss, Cosmopolitan Magazine is the antithesis of feminism. Cosmo is a cog in the patriarchal machinery that aims to oppress women strategically in the name of fabulous flirty fun. Cosmopolitan expects so little from its readers that it returns to them anti-woman rhetoric dressed up in pink.
Sunday, April 27, 2008
the internet should be destroyed
RE: My girlfriend
by bee man caught in sting
FACT: girls who like good music are one or more of the following
a) ugly
b) psycho
c) married
d) not real
The thing to do is find an attractive girl who doesn't hold strong opinions on music and slowly brainwash her into listening to what you like.
12:11 PM Tues April 15, 2008
from the Onion AV club message board
Wednesday, April 23, 2008
Harmless Poem
Forgive the web without its spider
The houseplant with few or many flowers
And the stars for hiding in the daytime,
Forgive astronauts for distance
And surgeons for proximity,
Forgive the heart for the way it looks
Like something a dog eats from a pan,
Forgive goat-gods and wine-gods
And the goddess bathing in her pond,
Forgive the sea for being moody,
The air for its turbulence, the stomach
For its vomit, forgive the insistence
Of sperm, the greeting of the ovum,
Forgive orgasms for their intensity
And the faces they make in people's faces,
Forgive the music of liars, forgive autumn
And winter and the departure of lovers.
And the young dead and the persistence
Of the old, forgive the last tooth and hair.
Tuesday, April 22, 2008
earth day
BRANDENBURG, Germany—The German National Government has implemented a range of policies to reduce carbon emissions. The country has embraced the renewables revolution, particularly wind and solar power, with greater enthusiasm than any other country. The 30-megawatt WKN wind farm at Zitz-Warchaw is part of a massive investment that has spawned a new manufacturing industry and is making Germany the largest producer of renewable energy in Europe, 2004.
read more:
end of the world
tap water!!
sewing machines are trendy!
local food!
emily joanna may
Saturday, April 19, 2008
happy birthday els!
"The important thing is to enjoy your life --to be happy -- it's all that matters."
Thursday, April 17, 2008
Thanks, Silk!
-Ralph Waldo Emerson
brought to you from that little carton of soy creamer in the cyber cafe.
Wednesday, April 16, 2008
again.
On this day in 1994, the ninth day of genocide in
viva espana!
Spain has a new minister of defense who is seven months pregnant!
This a ballsy (ovary-y?) move from a Socialist government that is focused on gender equality. Ill!
My professor, a smart (philos prof!), sensitive (dad, musician, likes star wars!) and attractive (wavy salt and pepper hair!) man as there ever was, said that the media was covering the issue poorly by focusing on the "shock" that has accompanied Carme Chacón's appointment.
He said that seeing the photo of her with her big belly in front of all the soldiers gave him tingles! Then he made sound effects, and I wanted to stand up and cheer.