Victoria's Secret is an abomination and should be stopped. Thank you Slate's XX Factor for calling bullshit.
"The Advertising You Can't Live Without. Period."
The latest development in Victoria Secret's inspiring e-mail solicitation campaign comes in the form of a subject line: "The Bras You Can't Live Without. Period." My sister forwarded it to me with the accompanying note: "After reflecting on this subject line, I understand now why some portend that feminism is dead."
I'm struck by how resoundingly the death toll sounds, illustrated by the boldness of these lame advertising campaigns.
It's the "Period" addendum that gives the tagline its je ne sais quoi. Not that I am surprised, coming as it does from the same company that brought us such inventive names for their different bra lines as "Very Sexy". If the lingerie-seller's home page is any indication, in the world of VS, young college-bound girls hop off to campus wearing thigh-high rugby socks, a pair of underwear, a belly shirt ... and a cute pink hoodie. You know, because it is autumn after all, and it gets cold. So while your exposed buttocks and navel chill in the fall wind, you can be sure that you're covered from head to midstomach-ish; from toe to lower thigh. A VS girl is sexy and sensible, it seems.
I really wonder about Victoria Secret's vaguely dire world view. Take for example another VS subject line from February: "What is Sexy? TM ... New! Very Sexy ® Low-cut Push-up." Oh! I had been wondering what sexy was ... I thought it had something to do with confidence or being healthy. Thank you for clearing up my confusion. Question: What is sexy? Answer: You Spending Money on This Bra.TM
If they are going to shamelessly push their wares upon my person, I'd appreciate a little more creativity. Where are the days of subversive advertising? Is it me, or is Victoria's Secret doing a really sloppy job when it comes to fooling me into thinking a $40 bra will turn me into an impossibly hot Brazilian, accent not included?
Published Thursday, July 17, 2008 3:38 PM by Amaka Maduka
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1 comment:
i read that a couple universities are not allowing their "Pink University" crap to be sold in their bookstores. I can't imagine why. Why not look super-sexy in pink! at your place of higher learning?
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